Leadership can mean a variety of things to different people. Perhaps you regard your current manager as a leader, or maybe you think it relates more to the executive leadership in your organization? You might think that leaders require a diverse range of skills or you might think that they don’t need many at all. […]
Skills
Probability Impact Matrix
In this article, we are going to take a look at a tool usually used in the analysis and control of risk, the Probability Impact Matrix. The Probability Impact Matrix is a simple tool that utilizes a combination of impact and probability variables to help in both categorizing and determining the priority of specific risks. […]
Monroe’s Motivated Sequence
In this article, we’re going look at Monroes Motivated Sequence, which is a method of structuring communication to motivate an audience to take action. In the article, we’ll have a look at The structure of the method and how to apply it. Pro’s and Cons of the method Alternatives to the sequence The Powerpoint trap. […]
Bridges Transition Model
In this post, we’re going to be looking at the Bridges Transition Model which is a great change management tool that provides a focus on the transition that takes place during the different phases of change. Modern business is characterized by change, which can occur for a variety of reasons. From large scale change like […]
Brand Resonance Pyramid
In this article, we are going to take a look at the Brand Resonance Pyramid. There is a clear need, within business, to understand how the mechanics of branding work so that we can position our business strategies accordingly, driving customers and revenues. We want our brand to be front and center. We want it […]